Large and small companies alike need to create emotional bonds with their clients for long-term success. People engage with emotions, not products and services. Branding is the culmination of the organizational mission, message and ethos wrapped into a visualization brought forward via your brand, and it’s presentation, everywhere. Understand how great branding can help. Go ahead start the conversation!
With only seconds to create rapport with a website visitor and have the opportunity to earn their trust and their business, your design and messaging must to be spot on. Put the odds in your favor, design like mad and say what you mean to say. Put the experience of a true marketing partner to work for you. Don’t settle for web design firms, or digital marketing shops, you deserve a full service experience enabling your business to thrive, not just tick off a few boxes on the todo list. From CMS platforms like Wordpress, Joomla!, Drupal, Concrete5, CMS Made Simple and dozens of others, we can create and deliver exactly what you need to make your business grow.
From custom job boards, to complex web applications such as booking and ticketing systems, interactive web features, social software and data distribution systems, you need experienced developers that are constantly refining their trade. At Danconia we develop on a myriad of languages from PHP, Python, .Net, C, C++, Java, Ruby, and .node to name just a few. Every challenge has a solution, and once again, being solution driven as opposed to talent driven, you are assured the right recommendation for the task at hand.
SEO is dead, at least as everyone knew it. Now it’s all about the conversation, the one you need to have with your customers, only now it gets translated through Google. Rank high and dominate the conversation. Today’s SEO has evolved a great deal because it had to in order to keep pace with Google’s algorithm, call Danconia today and educate yourself on the nuances of success. Knowledge is power, crush the competition!
We’re so tired of hearing about, and seeing clients coming through the door with the wrong platforms for their needs. Over and over, and over again. The rebuilding process is costly and stressful. At Danconia your needs are front and center, we look at your challenges and pick the right platform for the job. Having core competencies in dozens of website platforms allows us an unbiased view of what’s best, not what we are competent in. Being platform agnostic means it’s all about you. We can help you with a solution based on the following platforms and more
The most challenging of sites to build are the e-commerce ones. Sure if you have a simple product line with no bundling, special shipping challenges, or interfacing into accounting systems or CRM’s, it can be a smooth process. Just a single need outside of “standard” and you might be looking at custom work. Knowing that upfront is key to saving lots of trouble, aggravation, money and time. But how do you know? Call us. We will help you understand the ins and outs of each platform as it pertains to your situation. Due diligence will go a long way to having a great finished product. The magic words are “platform agnostic”. We estimate over 90% of the projects we get handed have been improperly specified to the wrong platform from the outset, and that’s because companies push what they know best. Deficient skillsets become especially visible in the solution recommendations, and final working product. Having a platform agnostic developer is key to your success.
It’s just too complex these days, from Google Adwords, to Facebook Marketing, LinkedIn, Twitter, Pinterest, Instagram and a whole bunch of retargeting options and account based marketing solutions (ABM), you need help just to understand the options let alone managing any of the programs. Exactly what is it you need? With budgets in hand, you need an unbiased view of what each option will return on your investment, is it revenue, is it brand awareness, is it building a long term pipeline, is it helping you become a thought leader in your industry, or is it acting as an SEO boost to help you rank higher in the SERPS. No matter the need, there is definitely a method to the madness and each of the above mentioned companies and providers would tell you their option has a specific need it fills. Let us help you decide on the best path for your investment. Spend wisely.
Increased revenue can come from greater exposure, but that, in and of itself, won’t drive sales to great heights. What you need to really succeed on a grand scale is a message. Stories move clients, and all businesses need one. I can’t tell you how many times we start working for a client, and the employees can’t even boil down what they do into a cohesive short thought. This is critical in driving revenues forward. People typically will respond to the “Who are you and what is your identity” question with, “We provide or do X.” That’s what you provide, not who you are. If you can relay in a short, concise way who you are and how you can help your client, you will build instant rapport and put the odds in your favor of them becoming a client or supporter. This message along with your visual brand identity becomes the foundation from which your business grows. Now go have a coke and a smile....
Like it or not, the New England Patriots are perennial winners? Just how do they do it? They always find a way to do what everyone else isn’t, what nobody else expects, it’s the ripple.
Sure everyone has stopped printing materials to leave with clients in favor of digital counterparts. But what’s really happening? Digital materials are getting buried down in mail folders and lost on cluttered desktops. One thing is clear though, those clients desks are cleaner than they used to be (no more brochures). When they zig, you zag. Now is the perfect time to leave behind a strategically planned, well designed, printed piece with the proper messaging. If it’s beautiful, on quality materials, you will make a great impression and stay top of mind for when the day comes. We have received calls up to two years post drop off from clients who kept our brochure on their desk. Be unique, differentiate yourself, print, shake hands, and answer the phone when it rings.
Whether there is an official, or unofficial plan, one thing is for sure, you need one. From branding and messaging to targeted inbound marketing and outbound organic sales calling, to community participation, and customer service, all actions taken need to be deliberate, coordinated, and supportive of the main goals set forth in the strategic plan. Far too many organizations, and sadly professional marketing companies as well, focus on tasks in silos. They look at building a website, or creating a brochure, etc as if it were on an island on it’s own. You must integrate the strategy, messaging, and other parts of your business and their initiatives into the fabric of each and every product and service delivery that carries the company’s torch. That includes the people as well. The right hand needs to know about, and support, what the left hand is doing at all times. Bring the team, and the tools together under one unified mission. Create and execute the plan!
"We absolutely agree you are doing what we thought was impossible"
“Danconia was a wonderful partner to work with. Initially we met to describe what we liked about our old site and what we wanted to improve upon. 6 weeks later, Danconia invited our team to its office to view a rough draft of our new site. It blew our socks off!
The launch of the new site was smooth and seamless. The Danconia Team are true professionals and experts within their respective field. We highly recommend working with Danconia on your next project. We will be customers for life.”
"We need to get this site launched! It is just too damn good to not have it out into the world."
“The site is sick!!!!"
"Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for."
"Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool."
"Do yourself a favor and make the best possible decision you have ever made for your company. Build your dreams with Danconia Media. I am."
“Through pictures, prose, and design, Danconia’s creative work captures the residence of New Hampshire’s governor perfectly—a place where Granite Staters can relive the past, discover history, and experience New Hampshire’s rich cultural heritage.”