Inbound Marketing Services
When it comes to marketing, there’s no more effective and efficient way to increase sales than targeting the consumers who are already on the lookout for the products and services you offer. In the past, businesses dedicated all their marketing dollars toward outbound efforts – print and TV ads, trade shows, cold calling, email blasts – while, for the most part, seeing response rates in the lower single digits. Clearly, it’s a much wiser marketing investment to go after smaller audiences who are more likely to convert than targeting the masses.
Inbound marketing is about increasing the odds of consumers finding you. Thanks to the Internet, that’s easier than ever to do. More than 80 percent of consumers log online when they’re looking for products and services, and that number will become even bigger as more homes get connected and smartphones with browsing capabilities become the norm. Consumers are empowered like never before, and that’s a good thing for quality companies willing to give as much as they receive.
At Danconia Media, we’ve long been strong proponents of inbound marketing. Our search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), web designers and content creators can craft an inbound marketing campaign that maximizes a return on your investment. Whether you need someone to head your campaign or advise you on how to launch it in-house, we’re the firm for you.
Paint a Brighter Future Today!
For a free inbound marketing quote, contact us today by calling (603) 529-8175 or filling out our brief request form.