Stanley Elevator

Overview

Stanley Elevator, New England’s most well-known elevator repair, maintenance, and modernization company, reached out to Danconia Media for a redesign of their website and the implementation of a search engine optimization (SEO) strategy to increase rankings and visibility in Boston and other major cities.

The Challenge

Migration of existing content, and maintaining proper formatting within the new layout, were areas of focus. With so much pre-existing content, it was crucial that the menu systems and organization of the Stanley Elevator website present the information in a clear, concise manner. We had no desire to create a navigational headache for the end-user.

The Solution

We began by migrating all content from Stanley Elevator’s old content management system (CMS) onto a new, user-friendly platform with a streamlined layout to present a powerful, professional appearance. The menu structures were rearranged, recreated to fall in line with our SEO strategy, and within 8 months after launch, overall organic traffic increased over 50%. Not only did traffic dramatically increase, but as Cory Hussey, COO and General Counsel of Stanley Elevator, said, “I have also noticed a major shift in lead quality. Less spam and more geo-correct leads. Good stuff!”

Check out the site at www.stanleyelevator.com.