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Writing effective press releases that help SEO

by admin / Thursday, 25 June 2009 / Published in Blog

Author // Mike Kalil

Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial than posting worthless releases all over the place and Digg’ing and StumbleUpon’ing them with your multiple accounts.

Read the rest of this entry at SEOmoz’s user-driven blog section!

Tagged under: marketing, pr, seo, social media

Mobile Usage is as Ubiquitous as Morning Coffee, Serve Yours Hot!

Some websites garner over 50% of their traffic from mobile devices. In fact, Google has adopted a mobile first mentality when it comes to their search algorithm. But what does being mobile friendly really mean for you? From responsiveness, to mobile interfaces, to true mobile apps, let Danconia help you decipher the options.

Web Design

It’s all about conversion to the bottom line, make sure the traffic you bring to your site, turns into gold. This is designs moment to shine.

With only seconds to create rapport with a website visitor and have the opportunity to earn their trust and their business, your design and messaging must to be spot on. Put the odds in your favor, design like mad and say what you mean to say. Put the experience of a true marketing partner to work for you. Don’t settle for web design firms, or digital marketing shops, you deserve a full service experience enabling your business to thrive, not just tick off a few boxes on the todo list. From CMS platforms like Wordpress, Joomla!, Drupal, Concrete5, CMS Made Simple and dozens of others, we can create and deliver exactly what you need to make your business grow.

Web Development

When it comes to your website sometimes all you need is a lead generation tool, but in some cases you need a whole lot more.

From custom job boards, to complex web applications such as booking and ticketing systems, interactive web features, social software and data distribution systems, you need experienced developers that are constantly refining their trade. At Danconia we develop on a myriad of languages from PHP, Python, .Net, C, C++, Java, Ruby, and .node to name just a few. Every challenge has a solution, and once again, being solution driven as opposed to talent driven, you are assured the right recommendation for the task at hand.

Search Engine Optimization (SEO)

The Internet is the world’s largest marketplace, teeming with customers ready to buy, sell them something for goodness sake.

SEO is dead, at least as everyone knew it. Now it’s all about the conversation, the one you need to have with your customers, only now it gets translated through Google. Rank high and dominate the conversation. Today’s SEO has evolved a great deal because it had to in order to keep pace with Google’s algorithm, call Danconia today and educate yourself on the nuances of success. Knowledge is power, crush the competition!

CMS Platforms (Content Management System)

Don’t be shackled to biased vendors that sell you their bill of goods. Expect and demand more. With Danconia, rest assured we have your best interest in mind.

We’re so tired of hearing about, and seeing clients coming through the door with the wrong platforms for their needs. Over and over, and over again. The rebuilding process is costly and stressful. At Danconia your needs are front and center, we look at your challenges and pick the right platform for the job. Having core competencies in dozens of website platforms allows us an unbiased view of what’s best, not what we are competent in. Being platform agnostic means it’s all about you. We can help you with a solution based on the following platforms and more

Wordpress / Joomla! / Drupal / Concrete5 / CMS Made Simple

E-commerce

We can’t tell you how many e-commerce sites we’ve rebuilt for clients over the years, but it’s a ton. Don’t fall prey to unqualified, biased developers.

The most challenging of sites to build are the e-commerce ones. Sure if you have a simple product line with no bundling, special shipping challenges, or interfacing into accounting systems or CRM’s, it can be a smooth process. Just a single need outside of “standard” and you might be looking at custom work. Knowing that upfront is key to saving lots of trouble, aggravation, money and time. But how do you know? Call us. We will help you understand the ins and outs of each platform as it pertains to your situation. Due diligence will go a long way to having a great finished product. The magic words are “platform agnostic”. We estimate over 90% of the projects we get handed have been improperly specified to the wrong platform from the outset, and that’s because companies push what they know best. Deficient skillsets become especially visible in the solution recommendations, and final working product. Having a platform agnostic developer is key to your success.

Magento / Magento 2 / WooCommerce / Drupal Commerce / Virtuemart / Big Commerce / Shopify / Zencart / Others

Digital Marketing

Spend wisely, get an unbiased view of your options and see how they can help solve your challenges and reach your organizational goals.

It’s just too complex these days, from Google Adwords, to Facebook Marketing, LinkedIn, Twitter, Pinterest, Instagram and a whole bunch of retargeting options and account based marketing solutions (ABM), you need help just to understand the options let alone managing any of the programs. Exactly what is it you need? With budgets in hand, you need an unbiased view of what each option will return on your investment, is it revenue, is it brand awareness, is it building a long term pipeline, is it helping you become a thought leader in your industry, or is it acting as an SEO boost to help you rank higher in the SERPS. No matter the need, there is definitely a method to the madness and each of the above mentioned companies and providers would tell you their option has a specific need it fills. Let us help you decide on the best path for your investment. Spend wisely.

Branding

Your brand is critical to the success of your organization. Boil it down to the emotion behind the transaction, and winning will become a habit. Win Big!

Increased revenue can come from greater exposure, but that, in and of itself, won’t drive sales to great heights. What you need to really succeed on a grand scale is a message. Stories move clients, and all businesses need one. I can’t tell you how many times we start working for a client, and the employees can’t even boil down what they do into a cohesive short thought. This is critical in driving revenues forward. People typically will respond to the “Who are you and what is your identity” question with, “We provide or do X.” That’s what you provide, not who you are. If you can relay in a short, concise way who you are and how you can help your client, you will build instant rapport and put the odds in your favor of them becoming a client or supporter. This message along with your visual brand identity becomes the foundation from which your business grows. Now go have a coke and a smile....

Print Collateral

The New England Patriots Way. When they zig, you zag, when everyone else has stopped with print collateral, you double down and win. Like a fine tattoo, make it beautiful and mean something.

Like it or not, the New England Patriots are perennial winners? Just how do they do it? They always find a way to do what everyone else isn’t, what nobody else expects, it’s the ripple.

Sure everyone has stopped printing materials to leave with clients in favor of digital counterparts. But what’s really happening? Digital materials are getting buried down in mail folders and lost on cluttered desktops. One thing is clear though, those clients desks are cleaner than they used to be (no more brochures). When they zig, you zag. Now is the perfect time to leave behind a strategically planned, well designed, printed piece with the proper messaging. If it’s beautiful, on quality materials, you will make a great impression and stay top of mind for when the day comes. We have received calls up to two years post drop off from clients who kept our brochure on their desk. Be unique, differentiate yourself, print, shake hands, and answer the phone when it rings.

Marketing Strategy and Planning

You don’t go on vacation without planning where you are headed, and how you are going to get there. Otherwise you just drive around aimlessly. No fun, especially with kids. The same goes for your strategic marketing plan.

Whether there is an official, or unofficial plan, one thing is for sure, you need one. From branding and messaging to targeted inbound marketing and outbound organic sales calling, to community participation, and customer service, all actions taken need to be deliberate, coordinated, and supportive of the main goals set forth in the strategic plan. Far too many organizations, and sadly professional marketing companies as well, focus on tasks in silos. They look at building a website, or creating a brochure, etc as if it were on an island on it’s own. You must integrate the strategy, messaging, and other parts of your business and their initiatives into the fabric of each and every product and service delivery that carries the company’s torch. That includes the people as well. The right hand needs to know about, and support, what the left hand is doing at all times. Bring the team, and the tools together under one unified mission. Create and execute the plan!

We are truly grateful to be working with Danconia Media and consider them a highly valued, long-term marketing partner.

Rita P.

Their creative work captures perfectly through pictures, prose and design the residence of New Hampshire’s Governor as a place where Granite Staters can relive the past, discover history and experience New Hampshire’s rich cultural heritage.

Tom Hassan First Gentleman of NH

Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for.

Keely S.

Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool.

K. Sullivan

Hiring Danconia Media has made a world of difference for my business. If you are looking to take your company to the next level, then your search should end here.

Dr. Jan M.

And by the way we are getting super strong web traffic to our website. Love the results.

M.T.

We recently launched the complete makeover of laconiamcweek.com and the response and positive feedback we have gotten from motorcycle enthusiasts throughout the country, and from our corporate partners has been overwhelming!

Jennifer Anderson Laconia Motorcycle Week

Do the Ton!

Danconia is excited to be working with Ton-Up Clothing.

Visit Ton-Up

Apeiron

The Museum of History and Cultural Preservation

Keystone Management

“Danconia was a wonderful partner to work with. Initially we met to describe what we liked about our old site and what we wanted to improve upon. 6 weeks later, Danconia invited our team to its office to view a rough draft of our new site. It blew our socks off!

The launch of the new site was smooth and seamless. The Danconia Team are true professionals and experts within their respective field. We highly recommend working with Danconia on your next project. We will be customers for life.”

Myles Tarbel, Keystone Management

Mt. Sunapee Duck Drop

"We need to get this site launched! It is just too damn good to not have it out into the world."

“The site is sick!!!!"

Brett Cusick, NorthCape Design/Build, NH Duck Drop

Teach Me Radiology

"Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for."

"Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool."

"Do yourself a favor and make the best possible decision you have ever made for your company. Build your dreams with Danconia Media. I am."

Keely Sullivan, Teach Me Radiology

The Bridges House

“Through pictures, prose, and design, Danconia’s creative work captures the residence of New Hampshire’s governor perfectly—a place where Granite Staters can relive the past, discover history, and experience New Hampshire’s rich cultural heritage.”

Tom Hassan, New Hampshire’s First Gentleman

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About Danconia

At Danconia, we take a sweeping approach to marketing businesses of all types and sizes. As a full-service firm, we’re able to produce online and traditional marketing collateral that delivers a cohesive message that will maximize your brand’s potential.

(603) 217-5583

Email: info@danconia.com

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