SALEM, N.H., Aug. 2, 2011 – The Town of Salem has launched an overhauled website designed by Danconia Media, a leading New Hampshire web development and marketing firm.
The site – located at www.townofsalem.org – touts Salem as a place that’s full of commerce, industry and recreation. It will be used as an informational hub for town residents as well as a marketing tool for the town. A municipality’s web presence can make a big difference in attracting quality companies, which ultimately decreases the tax burden for residents. The site, which went live Monday, features improved aesthetics and functionality over the previous design.
Using the site, visitors can see the town’s latest announcements, download important documents and learn about upcoming meetings and events. Each department has its own section on the website that includes a description of its duties, contact information and useful links. Residents can also subscribe to receive email updates about town happenings.
Danconia Media’s web developers designed the site using a highly robust, yet user-friendly, content management system (CMS) that the town’s staffers can now use to add, remove and modify content in-house rather than relying on a third-party agency. Since the CMS is open-source, it is free of the exorbitant licensing and maintenance fees that proprietary solutions carry.
“I’ve tried to stress to departments that it’s absolutely important for them to add new information and take out old information when they can,” Town Manager Keith Hickey said during a recent Board of Selectmen meeting, according to the Salem, NH Patch. “It’s a really good resource.”
Jon Simoni, a Danconia project manager, said the process of collaborating with the town went smoothly. The site will make it easier for residents, town employees and businesspeople to access information more efficiently than ever, he said.
“I’m really glad we could help the Town of Salem,” Simoni said. “This site will be a good thing for the town and especially the residents. The accessibility of government information is vital to any vibrant community.”
About Danconia Media
Danconia Media is a full-service web design and marketing firm that takes a unique approach to both online and traditional campaigns. Specialties include web development, search engine optimization (SEO), search engine marketing (SEM), Internet marketing, social media marketing, online reputation management, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. For more information, visit www.danconia.com.
