NEW LONDON, N.H., Nov. 1, 2011 – Colby Insurance Group, an independent New Hampshire insurance agency, has launched a completely redesigned website engineered by Danconia Media, a leading New England design and marketing firm.
The site – located at www.colby-group.com – features content detailing Colby Insurance Group’s pallet of services, including auto insurance, home insurance, life insurance, business insurance, risk management, group benefits and retirement planning. Danconia Media’s web team gave the site a clean design to appeal to people of all ages.
Using the site, visitors can make payments, submit claims and look up contact details for Colby’s agents. They can also view the agency’s latest Facebook posts and like their page on the social network without leaving the site. Colby also maintains a presence on LinkedIn, a business-oriented social networking site.
Danconia built the site using a highly robust, yet user-friendly, content management system (CMS) that Colby’s staffers can now use to add, remove and modify content in-house rather than relying on a third-party agency for updates. The CMS requires minimal training for people with little or no web editing experience to use.
Since the CMS is open-source, Colby will not be subject to costly licensing and maintenance fees that proprietary solutions carry. The CMS allows for ultimate scalability, so Colby can continue building out the site as the business grows down the line.
Colby Insurance Group is a family-owned Trusted Choice independent insurance company. The agency offers services from a wide range of carefully selected insurance companies.
About Danconia Media
Danconia Media is a full-service web design and marketing firm that takes a unique approach to both online and traditional campaigns. Specialties include web development, search engine optimization (SEO), search engine marketing (SEM), Internet marketing, social media marketing, online reputation management, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. For more information, visit www.danconia.com.
