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We run into this all the time: A business owner says he takes the Internet seriously and wants to take full of advantage of the technology. So, what does he do? He decides to pay to have a web site built. Smart move. But who does he hire? His teenage nephew, his sister-in-law, his mother-in-law’s stepdaughter, his babysitter’s boyfriend, etc. You get the idea.
It’s true that, with all the technology available today, just about anyone can create a web site. But that doesn’t mean it’s smart for you to hire just anyone to build yours. There’s a lot more to web design than basic HTML coding. A good web site incorporates quality graphic design, copywriting, marketing and search engine optimization. That’s just something you’re not gonna get from the average person.
This type of thinking isn’t exclusive to just small businesses. You’d be surprised how many business owners whose companies have multimillion-dollar annual profits consider web design something that should cost no more than a few hundred bucks. Their offices are filled with top-of-the-line everything: $1,000 chairs, $10,000 conference tables, $50,000 paintings. But their web sites look like they were made by an amateur in 1996.
Here’s what well tell our clients: Your web site is as important as your company’s physical location, if not more so. It’s your digital storefront, and there are countless other places where web surfers can go if they find your site unappealing. The quality of your web site speaks volumes about your company’s professionalism and credibility. It doesn’t matter whether your business is a mom-and-pop outfit or a multinational corporation. You need a strong web presence.
You wouldn’t let your teenage nephew do your taxes or put him in charge of your building’s architecture, no matter how good of a kid he may be. Why, then, would you put him in charge of your company’s most powerful marketing tool? It makes no sense.
At Danconia Media, we offer web site packages for companies with entry-level, midrange and enterprise-class needs. To learn more about the services we offer, contact us today by calling (603) 217-5583 or emailing info@danconia.com.
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