It’s not all about Google: Why focusing on only one search engine could hurt your business
The news that Microsoft and Yahoo! plan to join forces to compete with Google makes it clear that SEOs can no longer concentrate on obtaining high rankings on just one search engine. Google has long dominated the search marketplace, but there are still other search engines that, if you properly optimize for them, will drive relevant traffic to your site. And while Google may be on top now, the company is only a decade old and there's no telling what the future holds for it. It probably won't happen tomorrow, but consumers may very well jump ship if Microsoft/Yahoo! develops a superior product. The latest statistics from Hitwise, an Experian company that tracks Internet traffic, show that Google's marketshare is at 71.42 percent, far ahead of Yahoo!'s 17.18 percent, Bing's 8 percent and Ask's 2.47 percent. When Microsoft's Bing becomes Yahoo!'s default search engine, the two companies will presumably have roughly 25 percent of the marketshare. Obviously, ignoring a quarter of the market is not a wise business decision, especially when there's evidence that its gaining headway. So far, Microsoft has done a good job at piquing the public's curiosity about Bing, and SEOs have praised the relevancy of its results.
- Published in Blog
Danconia Media Launches Donated Web Site for Community Services Council of NH
WEARE, N.H., June 18, 2009 � Danconia Media today launched a completely redesigned Web site for the Community Services Council of New Hampshire, which received the services for free as part of the design and marketing firm's grant program for nonprofits and charities.
The site � located at www.cscnh.org � was built using a content management system that makes it easy for the Pembroke-based nonprofit to maintain in-house. It features about 15 pages spotlighting CSCNH's many services geared toward needy homeless, developmentally disabled and elderly people throughout the Granite State.
- Published in News
Using Twitter’s Search Function to Your Company’s Advantage
As you're surely aware, there's been a lot of hype surrounding the microblogging site Twitter lately, but what might be its coolest feature is being largely overlooked by the media: its ability to tell you what people all over the world are saying right this second. Never before has it been so easy to gain real-time insight into what people are saying about anything from products, businesses, current events and life in general. - Published in Blog
Danconia Media Launches New Site for J.S. Benson Woodworking & Design
WEARE, N.H., June 11, 2009 � Danconia Media has launched a new Web site for J.S. Benson Woodworking & Design, a Brattleboro, Vt.-based manufacturer of high-end custom windows and doors.
The site � located at www.jsbensonwoodworking.com � was built with a content management system (CMS) that makes it easy for almost anyone to update. It features a clean design that showcases J.S. Benson's line of custom and eco-friendly doors, windows and millwork.
- Published in News
Danconia Media Launches Web Design Grant Program for Nonprofits, Charities
WEARE, N.H., May 13, 2009 � Danconia Media today announced the launching of a new program designed to benefit New Hampshire nonprofit organizations that lack enough funding to promote their causes via the Internet.
Danconia Media, a Weare, N.H.-based Web design and marketing firm, is offering professionally designed Web sites to qualifying Granite State nonprofits. The sites will be equipped with content management systems so organizations can easily update them in-house, even if their staffers and volunteers have zero Web editing experience.
- Published in News
PPC vs. SEO: Which one’s the smarter investment?
It seems that small and medium-sized businesses are finally coming around to the fact that they must invest in Internet marketing if they want to stay competitive. But too many of them dedicate most or all of their resources into Pay-Per-Click (PPC) campaigns that fail to lead to inbound sales leads and wind up costing much more than they generate.
- Published in Blog
Danconia Media’s Logo Design Chosen to Mark Putney School’s 75th Anniversary
As part of its 75th anniversary celebrations, Putney School, a private boarding school near Brattleboro, VT, held a competition to find the best logo to mark the occasion. Our logo, pictured right, was the one chosen. The logo was created by Matt Stillwagon, our head graphic designer. The school is planning a variety of festivities celebrating the milestone for this year and 2010.
The school, founded in 1935, has a student population of about 225 and is well regarded nationwide for its progressive approach to education. For more information about Putney School, check out its official web site.
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- Published in Blog
Does Social Media Marketing Deserve All the Hype?
If you're in marketing, it's hard to go even a few minutes these days without hearing about social media. Some marketers make it out to be the ultimate solution, while others question the point of it all and call it useless. Like most things, the truth lies somewhere in the middle. While social media marketing can be a good way to augment existing branding efforts, it won't do much good on its own.
- Published in Blog
Danconia Media to Give Presentation About Web Design and SEO Services at Vermont Event
BRATTLEBORO, Vt., April 3, 2009 � Danconia Media will be giving a presentation about Web site design and Internet marketing at the Wood Website Success forum Saturday, April 4 at the Marlboro College Graduate Center.
Danconia Media representatives will be informing attendees about the current state of digital and search marketing and how even small businesses can prepare themselves for the future. They will be presenting twice: during the morning session between 9 a.m. and noon and the afternoon session between 1 p.m. and 4 p.m. They will be available for one-on-one discussions after the presentations.
- Published in Blog
