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Danconia Media

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Successful marketing requires a partner that understands the whole marketing funnel and can integrate each discipline to support one another.

Lose the one trick ponies, gain synergy with Danconia

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Why is Google slow today?

Friday, 26 September 2014 by admin

Google seems to be having some troubles today. The home page is inaccessible at the moment, and performance was uncharacteristically slow this morning. Could it have anything to do with this story from CNET?

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Drupal for Beginners Guide 2012

Wednesday, 01 August 2012 by admin

drupal user guideDrupal is a remarkably user-friendly content management system (CMS) once you get the hang of it. The learning curve, however, can be daunting for new users. If you need help getting started with Drupal, download our free Drupal Beginner's Guide Fall 2012 Edition. This guide covers the fundamentals of Drupal. If you're already an advanced or intermediate Drupal user, this guide is not for you.

With our Drupal Beginner's Guide, you'll learn how to:

  • Log in
  • Add new pages
  • Use the WYSIWYG editor
  • Link to internal/external content
  • Edit existing pages
  • Add/edit blog entries
  • Add/edit news items
  • Upload images
  • Insert images
  • Edit images
  • Add/edit menu items
  • Manage users
  • Add/edit content blocks
  • More
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Have Your Competition Advertise for You

Wednesday, 06 June 2012 by admin

It may sound crazy, but it's not. If you're so inclined, you can have your competition's radio, TV, print and billboard advertising work in your favor. The best part: You'll only have to spend a fraction of their advertising budgets. And, unlike traditional advertising, the benefits you reap won't disappear if you pull the plug.

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Joomla! for Beginners Guide 2012

Thursday, 17 May 2012 by admin

If you need help getting started with the Joomla! CMS, download our free Joomla! Beginner's Guide Summer 2012 Edition. This guide covers the fundamentals of using Joomla! If you're already an advanced Joomla! user, this guide is not for you.

cmsjoomla
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Have Your Site’s Rankings Tanked? Here’s Why

Wednesday, 25 April 2012 by admin

If your site's traffic is plummeting today, you're not alone. Google has unleashed a new algorithm update that targets sites that deploy spam tactics such as keyword stuffing and link schemes. In a blog entry posted yesterday, Google said the update is intended to weed out sites that "use techniques that don't benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be...ranked."

googleseo
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How to Use the Web to Boost Your Radio Advertising’s ROI

Thursday, 01 September 2011 by admin

Radio advertising isn't as powerful as it once was, but it's still an effective way to reach reasonably targeted demographics. Before you spend a dime on the medium, though, having a solid web presence is essential. If your site is clunky or your online visibility is weak, your radio ads could wind up benefiting your competitors more than you.

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Old Twitter Interface Is Gone

Monday, 08 August 2011 by admin

If you've been holding out on upgrading to the new Twitter interface, you no longer have any choice in the matter. The classic Twitter interface has been officially replaced by what the service calls New Twitter.

social mediatwitter
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Top 5 Best Press Release Submission Sites for 2011

Thursday, 28 July 2011 by admin

Reaching out to the media is a cost-effective way to spread the word about your enterprise. There are lots of paid and free press release distribution sites where you can submit your news, but most of them are fly-by-night services that aren't worth your time.

Here's a list of the best press release submission sites. If you have any recommendations, let us know in the comment section!

marketingpress releasesseo
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How to Get a Google+ Business Profile

Thursday, 14 July 2011 by admin

how to get a google+ business profileSince launching just over two weeks ago, Google+ has seen remarkable momentum. Official numbers haven't been released, but all accounts indicate that it's growing at an impressive rate. There are already millions of members using the service and its Android app. Early reviews of Google's latest stab at social networking have been favorable.

Given its popularity, businesses have been anxious to figure out how to use Google+ as a marketing tool. After initially telling brands to hold off on creating accounts, Google has fast-tracked plans to launch business pages because of the enormous interest in the platform. Many businesses that have created profiles have had their accounts purged; Ford Motor Co. is an apparent exception.

Google plans to award businesses with test accounts starting next week. Anyone interested has until Friday (July 15) to apply. To be considered, fill out this brief form.

google
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Facebook’s PageRank Higher Than Google’s

Tuesday, 28 June 2011 by admin

Yesterday, Google rolled out its first PageRank tool bar update in almost half a year. The most interesting development: Google's own PageRank dropped from 10 to 9, while Facebook's remains at 10.

While it may not mean much, it's intriguing that one of Google's biggest rivals is considered more important according to its own rating system. The rivalry is no secret: Earlier this year, it was revealed that Facebook hired a public relations firm to pitch negative stories about Google's privacy policies to news outlets.

facebookgoogleseo
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Mobile Usage is as Ubiquitous as Morning Coffee, Serve Yours Hot!

Some websites garner over 50% of their traffic from mobile devices. In fact, Google has adopted a mobile first mentality when it comes to their search algorithm. But what does being mobile friendly really mean for you? From responsiveness, to mobile interfaces, to true mobile apps, let Danconia help you decipher the options.

  • Web Design
  • Web Development
  • Search Engine Optimization (SEO)
  • CMS Platforms (Content Management Systems)
  • E-commerce
  • Digital Marketing
  • Branding
  • Print Collateral
  • Marketing Strategy and Planning

Web Design

It’s all about conversion to the bottom line, make sure the traffic you bring to your site, turns into gold. This is designs moment to shine.

With only seconds to create rapport with a website visitor and have the opportunity to earn their trust and their business, your design and messaging must to be spot on. Put the odds in your favor, design like mad and say what you mean to say.  Put the experience of a true marketing partner to work for you. Don’t settle for web design firms, or digital marketing shops, you deserve a full service experience enabling your business to thrive, not just tick off a few boxes on the todo list. From CMS platforms like Wordpress, Joomla!, Drupal, Concrete5, CMS Made Simple and dozens of others, we can create and deliver exactly what you need to make your business grow.

Web Development

When it comes to your website sometimes all you need is a lead generation tool, but in some cases you need a whole lot more.

From custom job boards, to complex web applications such as booking and ticketing systems, interactive web features, social software and data distribution systems, you need experienced developers that are constantly refining their trade. At Danconia we develop on a myriad of languages from PHP, Python, .Net, C, C++, Java, Ruby, and .node to name just a few. Every challenge has a solution, and once again, being solution driven as opposed to talent driven, you are assured the right recommendation for the task at hand.

Search Engine Optimization (SEO)

The Internet is the world’s largest marketplace, teeming with customers ready to buy, sell them something for goodness sake.

SEO is dead, at least as everyone knew it. Now it’s all about the conversation, the one you need to have with your customers, only now it gets translated through Google. Rank high and dominate the conversation. Today’s SEO has evolved a great deal because it had to in order to keep pace with Google’s algorithm, call Danconia today and educate yourself on the nuances of success. Knowledge is power, crush the competition!

CMS Platforms (Content Management System)

Don’t be shackled to biased vendors that sell you their bill of goods. Expect and demand more. With Danconia, rest assured we have your best interest in mind.

We’re so tired of hearing about, and seeing clients coming through the door with the wrong platforms for their needs. Over and over, and over again. The rebuilding process is costly and stressful. At Danconia your needs are front and center, we look at your challenges and pick the right platform for the job. Having core competencies in dozens of website platforms allows us an unbiased view of what’s best, not what we are competent in. Being platform agnostic means it’s all about you. We can help you with a solution based on the following platforms and more

Wordpress / Joomla! / Drupal / Concrete5 / CMS Made Simple

E-commerce

We can’t tell you how many e-commerce sites we’ve rebuilt for clients over the years, but it’s a ton. Don’t fall prey to unqualified, biased developers.

The most challenging of sites to build are the e-commerce ones. Sure if you have a simple product line with no bundling, special shipping challenges, or interfacing into accounting systems or CRM’s, it can be a smooth process. Just a single need outside of “standard” and you might be looking at custom work. Knowing that upfront is key to saving lots of trouble, aggravation, money and time. But how do you know? Call us. We will help you understand the ins and outs of each platform as it pertains to your situation. Due diligence will go a long way to having a great finished product. The magic words are “platform agnostic”. We estimate over 90% of the projects we get handed have been improperly specified to the wrong platform from the outset, and that’s because companies push what they know best. Deficient skillsets become especially visible in the solution recommendations, and final working product. Having a platform agnostic developer is key to your success.

Magento / Magento 2 / WooCommerce / Drupal Commerce / Virtuemart / Big Commerce / Shopify / Zencart / Others

Digital Marketing

Spend wisely, get an unbiased view of your options and see how they can help solve your challenges and reach your organizational goals.

It’s just too complex these days, from Google Adwords, to Facebook Marketing, LinkedIn, Twitter, Pinterest, Instagram and a whole bunch of retargeting options and account based marketing solutions (ABM), you need help just to understand the options let alone managing any of the programs. Exactly what is it you need? With budgets in hand, you need an unbiased view of what each option will return on your investment, is it revenue, is it brand awareness, is it building a long term pipeline, is it helping you become a thought leader in your industry, or is it acting as an SEO boost to help you rank higher in the SERPS. No matter the need, there is definitely a method to the madness and each of the above mentioned companies and providers would tell you their option has a specific need it fills. Let us help you decide on the best path for your investment. Spend wisely.

Branding

Your brand is critical to the success of your organization. Boil it down to the emotion behind the transaction, and winning will become a habit. Win Big!

Increased revenue can come from greater exposure, but that, in and of itself, won’t drive sales to great heights. What you need to really succeed on a grand scale is a message. Stories move clients, and all businesses need one. I can’t tell you how many times we start working for a client, and the employees can’t even boil down what they do into a cohesive short thought. This is critical in driving revenues forward. People typically will respond to the “Who are you and what is your identity” question with, “We provide or do X.” That’s what you provide, not who you are. If you can relay in a short, concise way who you are and how you can help your client, you will build instant rapport and put the odds in your favor of them becoming a client or supporter. This message along with your visual brand identity becomes the foundation from which your business grows. Now go have a coke and a smile....

Print Collateral

The New England Patriots Way. When they zig, you zag, when everyone else has stopped with print collateral, you double down and win. Like a fine tattoo, make it beautiful and mean something.

Like it or not, the New England Patriots are perennial winners? Just how do they do it? They always find a way to do what everyone else isn’t, what nobody else expects, it’s the ripple.

Sure everyone has stopped printing materials to leave with clients in favor of digital counterparts. But what’s really happening? Digital materials are getting buried down in mail folders and lost on cluttered desktops. One thing is clear though, those clients desks are cleaner than they used to be (no more brochures). When they zig, you zag. Now is the perfect time to leave behind a strategically planned, well designed, printed piece with the proper messaging. If it’s beautiful, on quality materials, you will make a great impression and stay top of mind for when the day comes. We have received calls up to two years post drop off from clients who kept our brochure on their desk. Be unique, differentiate yourself, print, shake hands, and answer the phone when it rings.

Marketing Strategy and Planning

You don’t go on vacation without planning where you are headed, and how you are going to get there. Otherwise you just drive around aimlessly. No fun, especially with kids. The same goes for your strategic marketing plan.

Whether there is an official, or unofficial plan, one thing is for sure, you need one. From branding and messaging to targeted inbound marketing and outbound organic sales calling, to community participation, and customer service, all actions taken need to be deliberate, coordinated, and supportive of the main goals set forth in the strategic plan. Far too many organizations, and sadly professional marketing companies as well, focus on tasks in silos. They look at building a website, or creating a brochure, etc as if it were on an island on it’s own. You must integrate the strategy, messaging, and other parts of your business and their initiatives into the fabric of each and every product and service delivery that carries the company’s torch. That includes the people as well. The right hand needs to know about, and support, what the left hand is doing at all times. Bring the team, and the tools together under one unified mission. Create and execute the plan!

We are truly grateful to be working with Danconia Media and consider them a highly valued, long-term marketing partner.

Rita P.

Their creative work captures perfectly through pictures, prose and design the residence of New Hampshire’s Governor as a place where Granite Staters can relive the past, discover history and experience New Hampshire’s rich cultural heritage.

Tom Hassan First Gentleman of NH

Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for.

Keely S.

Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool.

K. Sullivan

Hiring Danconia Media has made a world of difference for my business. If you are looking to take your company to the next level, then your search should end here.

Dr. Jan M.

And by the way we are getting super strong web traffic to our website. Love the results.

M.T.

We recently launched the complete makeover of laconiamcweek.com and the response and positive feedback we have gotten from motorcycle enthusiasts throughout the country, and from our corporate partners has been overwhelming!

Jennifer Anderson Laconia Motorcycle Week

Do the Ton!

Danconia is excited to be working with Ton-Up Clothing.

Visit Ton-Up

Apeiron

The Museum of History and Cultural Preservation

Keystone Management

“Danconia was a wonderful partner to work with. Initially we met to describe what we liked about our old site and what we wanted to improve upon. 6 weeks later, Danconia invited our team to its office to view a rough draft of our new site. It blew our socks off!

The launch of the new site was smooth and seamless. The Danconia Team are true professionals and experts within their respective field. We highly recommend working with Danconia on your next project. We will be customers for life.”

Myles Tarbel, Keystone Management

Mt. Sunapee Duck Drop

"We need to get this site launched! It is just too damn good to not have it out into the world."

“The site is sick!!!!"

Brett Cusick, NorthCape Design/Build, NH Duck Drop

Teach Me Radiology

"Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for."

"Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool."

"Do yourself a favor and make the best possible decision you have ever made for your company. Build your dreams with Danconia Media. I am."

Keely Sullivan, Teach Me Radiology

The Bridges House

“Through pictures, prose, and design, Danconia’s creative work captures the residence of New Hampshire’s governor perfectly—a place where Granite Staters can relive the past, discover history, and experience New Hampshire’s rich cultural heritage.”

Tom Hassan, New Hampshire’s First Gentleman

Our Latest Work

Peniel Environmental

New Englands Fastest Growing Commercial and Residential Water, Fire, Mold, Asbestos and Biohazard Testing, Cleanup, Repair & Restoration Company Wants to Help You!

Visit: www.penielenv.com

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Danconia Media

3 Executive Park Drive , Suite 201, Bedford, NH 03110

317 Ault Rd, Suite 200, Signal Mountain TN 37377

About Danconia

At Danconia, we take a sweeping approach to marketing businesses of all types and sizes. As a full-service firm, we’re able to produce online and traditional marketing collateral that delivers a cohesive message that will maximize your brand’s potential.

(603) 217-5583

Email: info@danconia.com

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