Ready to Begin? (603) 217-5583
  • Contact Us
  • Get Quote
  • Support

Danconia Media

  • Web Design
    • CMS
      • WordPress
      • Joomla
      • Drupal
      • Concrete 5
      • CMS Made Simple
    • e-Commerce
      • Magento
      • Magento 2
      • Woocommerce
      • Drupal Commerce
      • Virtuemart
      • Zencart
    • Mobile Website Design
    • Membership Management
      • CiviCRM
      • Member Mouse
  • Web Development
    • Application Development
      • Ruby on Rails
      • Node js
      • React js
      • Plugins & Extensions
    • Learning Management
      • Docebo
  • SEO
    • CMS SEO
      • WordPress SEO
      • Joomla SEO
      • Drupal SEO
      • Concrete5 SEO
      • CMS Made Simple SEO
    • E-Commerce SEO
      • Magento SEO
      • Magento 2 SEO
      • Virtuemart SEO
      • Zencart SEO
      • WooCommerce SEO
  • Marketing
    • Social Media
      • Facebook Marketing
      • Twitter Marketing
      • Pinterest Marketing
      • Instagram Marketing
    • Graphic Design
      • Business Cards
      • Packaging Design
    • Branding
  • Portfolio
    • Websites
    • Branding
    • Print
    • SEO
  • About
    • Client Testimonials
    • Contact Us
    • Get a Quote
    • Support
    • FAQ

Successful marketing requires a partner that understands the whole marketing funnel and can integrate each discipline to support one another.

Lose the one trick ponies, gain synergy with Danconia

FREE CONSULTATION

Using Google’s New Layout to Your Advantage

Thursday, 06 May 2010 by admin

googleresult1This week, Google began implementing a new, colorful layout that provides more options for searchers than before. Instead of typing a search query and going through pages and pages of results, you'll now have the option of slimming down your choices. As The Register points out, the change is an obvious attempt to stay competitive against Microsoft's Bing, which touts itself as a user-friendly alternative to Google.

The change has already taken effect for many Google users, though it is apparently not across the board yet. If your Google searches look the same as always, expect to see the new layout within the coming days. The sorting options that now appear � by news, images, videos, maps, shopping, books, blogs, updates, discussions, time frame � were previously available, but most users did not know about them.

Here are some ways you can use the new layout to make your searches more efficient:

googlesearch engines
Read more
  • Published in Blog
No Comments

Marketing When Business Is Good

Monday, 26 April 2010 by admin

Is your business turning a decent profit at the moment? Do you already have more inbound sales leads than you can handle? Are you uninterested in expanding your business because you're plenty comfortable with its current size? Do you have trouble justifying investing in marketing because the current economy is treating you so well?

You're one of the lucky ones, for sure, but that's no reason to ignore getting the word out about your business. Large, successful companies have in-house marketing departments and invest heavily in advertising for a reason: They want to remain in the black. They realize that the business world never stagnates. While the future may look bright for them now, they realize their situation could change very quick if their competition outsmarts them. They invest in marketing to ensure that doesn't happen.

marketing
Read more
  • Published in Blog
No Comments

How Important Is Your Website’s Homepage?

Wednesday, 21 April 2010 by admin

It used to be that the most work was dedicated to perfecting a site's homepage because, presumably, that would be the place visitors would see first. As Internet users become more sophisticated, they're bypassing sites' main pages in favor of getting the information they're seeking from landing pages. And instead of searching for general terms on Google, Yahoo! and Bing, they're getting much more specific, finding what they're seeking sooner.

CMS Wire cites statistics showing that show that the percentage of a large research website's page views being on the home page has been declining steadily since 2003: 39 percent in 2003, 19 percent in 2009 and, during one month in 2010, just over 2 percent. A technology website, according to CMS Wire, �had roughly 10 percent of page views for the homepage in 2008, and by 2010 it was down to 5 percent.�

marketingwebsite design
Read more
  • Published in Blog
No Comments

Google Now Considers Load Time a Ranking Factor

Monday, 12 April 2010 by admin

Google has announced that it has begun taking into account page loading time as a ranking factor. In a blog entry posted Friday, Google said the move is to improve experience for Internet users and site owners alike. The change took effect after extensive testing, according to Google, and site owners should check their load times to ensure they're not negatively impacted.

Matt Cutts, who heads Google's anti-webspam team, said in his blog that the change may impact smaller web sites more than larger ones. Tweaks can be made to small sites relatively easily, he wrote, while a larger company �might move slower or be hindered by bureaucracy.� While the change only affects less than 1% of search queries, Cutts said it's still worth making sure your site is as speedy as possible because it isn't �just something that can affect your search rankings � it's a fantastic idea for your users.�

googleseo
Read more
  • Published in Blog
No Comments

Study: Nearly 100 Percent of Consumers Research Online Before Purchasing Locally

Wednesday, 10 March 2010 by admin

If you're not already devoting most of your marketing budget to the Internet, now is the time to change your game plan. A new study by BIA/Kelsey indicates that 97 percent of consumers go online to research products and services locally. If they're not finding you during their searches, there's no doubt about it: You're losing business, and probably lots of it.

Consumers are getting their information from a variety of sources, but most of them start with popular search engines such as Google, Yahoo! and Bing. Of those who participated in the study, 90 percent reported using search engines to conduct research. Forty-eight percent use the online Yellow pages, 42 percent use shopping comparison sites and 24 percent use vertical sites.

marketing
Read more
  • Published in Blog
No Comments

The Importance of Long-Tail Search Explained

Tuesday, 22 December 2009 by admin
Let's pretend you own a business that sells home furniture, and your mission is to dramatically increase the number of couches you unload. You're looking to generate most of your business promoting your company online. How do you do it? Just a little bit a research will tell you that millions of people type the search query �couch� into Google alone every single month, and presumably most of them are at least starting to think about buying one. If you do the search yourself, you'll also find that the keyword phrase is heavily targeted organically and in paid listings by some of the world's biggest companies and organizations. long-tail search example

Now you could invest a lot of money into showing up prominently for that search and, yes, doing so would probably increase your sales figures provided your website is designed well and your products are worthwhile. But if you're looking for a more affordable and quicker way to go about it, you'll go after the terms that have significantly lower search volumes but, when added up, will account for most of your business. Instead of concentrating on a few big terms like �couch,� �couches� and �leather couch,� you could go after more targeted terms like �green sofa couch,� �couch for living room� and �white couch living room� and see a bigger return on your investment.

new hampshire search engine optimizationseo nh
Read more
  • Published in Blog
No Comments

Google local listing ads: The beginning of the end for free local listings?

Thursday, 08 October 2009 by admin

Google has launched a new advertising platform geared toward businesses targeting consumers in their local areas. The program, which is rolling out in the San Francisco and San Diego areas, differs from Google Adwords in that businesses are charged a flat monthly fee based on their categories and locations rather than having to shell out dollars for every visitor who clicks their ads.Google Local Ad
The listings will appear above unpaid local listings when users conduct searches as well as in Google Maps. With the listings, advertisers get a basic ad displaying their company's information, address and contact details, a unique phone number that Google will use to track calls and regular reports on conversion. It's unclear what the pricing will be for businesses in New Hampshire and New England, but it'll likely be based on search volume.

Make no mistake about it. This is clearly a first step toward Google doing what we've expected they would for years: charging local businesses for inclusion in the first page of search results. For now at least, small businesses with tiny marketing budgets can have some visibility in Google by creating and maintaining listings in the Google Local Business section. Now, we suspect, that section of free local results will continually be phased out in favor of paid listings. It might not be tomorrow, but it'll happen. If you're a business owner, it's important to not rely on something that may soon be irrelevant, even if it is free for the time being.
googleppcseo
Read more
  • Published in Blog
No Comments

It’s not all about Google: Why focusing on only one search engine could hurt your business

Tuesday, 04 August 2009 by admin
Bing-Logo-BlackThe news that Microsoft and Yahoo! plan to join forces to compete with Google makes it clear that SEOs can no longer concentrate on obtaining high rankings on just one search engine. Google has long dominated the search marketplace, but there are still other search engines that, if you properly optimize for them, will drive relevant traffic to your site. And while Google may be on top now, the company is only a decade old and there's no telling what the future holds for it. It probably won't happen tomorrow, but consumers may very well jump ship if Microsoft/Yahoo! develops a superior product.

The latest statistics from Hitwise, an Experian company that tracks Internet traffic, show that Google's marketshare is at 71.42 percent, far ahead of Yahoo!'s 17.18 percent, Bing's 8 percent and Ask's 2.47 percent. When Microsoft's Bing becomes Yahoo!'s default search engine, the two companies will presumably have roughly 25 percent of the marketshare. Obviously, ignoring a quarter of the market is not a wise business decision, especially when there's evidence that its gaining headway. So far, Microsoft has done a good job at piquing the public's curiosity about Bing, and SEOs have praised the relevancy of its results.
internet marketing nhseo nh
Read more
  • Published in Blog
No Comments

Writing effective press releases that help SEO

Thursday, 25 June 2009 by admin

Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial than posting worthless releases all over the place and Digg'ing and StumbleUpon'ing them with your multiple accounts.

marketingprseosocial media
Read more
  • Published in Blog
No Comments

Using Twitter’s Search Function to Your Company’s Advantage

Friday, 12 June 2009 by admin
twitter_logo_125x29As you're surely aware, there's been a lot of hype surrounding the microblogging site Twitter lately, but what might be its coolest feature is being largely overlooked by the media: its ability to tell you what people all over the world are saying right this second. Never before has it been so easy to gain real-time insight into what people are saying about anything from products, businesses, current events and life in general.
social mediatwitter
Read more
  • Published in Blog
No Comments
  • 2
  • 3
  • 4
  • 5
  • 6

Get In Touch

  • (603) 217-5583
  • Email: info@danconia.com

  • This field is for validation purposes and should be left unchanged.

Mobile Usage is as Ubiquitous as Morning Coffee, Serve Yours Hot!

Some websites garner over 50% of their traffic from mobile devices. In fact, Google has adopted a mobile first mentality when it comes to their search algorithm. But what does being mobile friendly really mean for you? From responsiveness, to mobile interfaces, to true mobile apps, let Danconia help you decipher the options.

  • Web Design
  • Web Development
  • Search Engine Optimization (SEO)
  • CMS Platforms (Content Management Systems)
  • E-commerce
  • Digital Marketing
  • Branding
  • Print Collateral
  • Marketing Strategy and Planning

Web Design

It’s all about conversion to the bottom line, make sure the traffic you bring to your site, turns into gold. This is designs moment to shine.

With only seconds to create rapport with a website visitor and have the opportunity to earn their trust and their business, your design and messaging must to be spot on. Put the odds in your favor, design like mad and say what you mean to say.  Put the experience of a true marketing partner to work for you. Don’t settle for web design firms, or digital marketing shops, you deserve a full service experience enabling your business to thrive, not just tick off a few boxes on the todo list. From CMS platforms like Wordpress, Joomla!, Drupal, Concrete5, CMS Made Simple and dozens of others, we can create and deliver exactly what you need to make your business grow.

Web Development

When it comes to your website sometimes all you need is a lead generation tool, but in some cases you need a whole lot more.

From custom job boards, to complex web applications such as booking and ticketing systems, interactive web features, social software and data distribution systems, you need experienced developers that are constantly refining their trade. At Danconia we develop on a myriad of languages from PHP, Python, .Net, C, C++, Java, Ruby, and .node to name just a few. Every challenge has a solution, and once again, being solution driven as opposed to talent driven, you are assured the right recommendation for the task at hand.

Search Engine Optimization (SEO)

The Internet is the world’s largest marketplace, teeming with customers ready to buy, sell them something for goodness sake.

SEO is dead, at least as everyone knew it. Now it’s all about the conversation, the one you need to have with your customers, only now it gets translated through Google. Rank high and dominate the conversation. Today’s SEO has evolved a great deal because it had to in order to keep pace with Google’s algorithm, call Danconia today and educate yourself on the nuances of success. Knowledge is power, crush the competition!

CMS Platforms (Content Management System)

Don’t be shackled to biased vendors that sell you their bill of goods. Expect and demand more. With Danconia, rest assured we have your best interest in mind.

We’re so tired of hearing about, and seeing clients coming through the door with the wrong platforms for their needs. Over and over, and over again. The rebuilding process is costly and stressful. At Danconia your needs are front and center, we look at your challenges and pick the right platform for the job. Having core competencies in dozens of website platforms allows us an unbiased view of what’s best, not what we are competent in. Being platform agnostic means it’s all about you. We can help you with a solution based on the following platforms and more

Wordpress / Joomla! / Drupal / Concrete5 / CMS Made Simple

E-commerce

We can’t tell you how many e-commerce sites we’ve rebuilt for clients over the years, but it’s a ton. Don’t fall prey to unqualified, biased developers.

The most challenging of sites to build are the e-commerce ones. Sure if you have a simple product line with no bundling, special shipping challenges, or interfacing into accounting systems or CRM’s, it can be a smooth process. Just a single need outside of “standard” and you might be looking at custom work. Knowing that upfront is key to saving lots of trouble, aggravation, money and time. But how do you know? Call us. We will help you understand the ins and outs of each platform as it pertains to your situation. Due diligence will go a long way to having a great finished product. The magic words are “platform agnostic”. We estimate over 90% of the projects we get handed have been improperly specified to the wrong platform from the outset, and that’s because companies push what they know best. Deficient skillsets become especially visible in the solution recommendations, and final working product. Having a platform agnostic developer is key to your success.

Magento / Magento 2 / WooCommerce / Drupal Commerce / Virtuemart / Big Commerce / Shopify / Zencart / Others

Digital Marketing

Spend wisely, get an unbiased view of your options and see how they can help solve your challenges and reach your organizational goals.

It’s just too complex these days, from Google Adwords, to Facebook Marketing, LinkedIn, Twitter, Pinterest, Instagram and a whole bunch of retargeting options and account based marketing solutions (ABM), you need help just to understand the options let alone managing any of the programs. Exactly what is it you need? With budgets in hand, you need an unbiased view of what each option will return on your investment, is it revenue, is it brand awareness, is it building a long term pipeline, is it helping you become a thought leader in your industry, or is it acting as an SEO boost to help you rank higher in the SERPS. No matter the need, there is definitely a method to the madness and each of the above mentioned companies and providers would tell you their option has a specific need it fills. Let us help you decide on the best path for your investment. Spend wisely.

Branding

Your brand is critical to the success of your organization. Boil it down to the emotion behind the transaction, and winning will become a habit. Win Big!

Increased revenue can come from greater exposure, but that, in and of itself, won’t drive sales to great heights. What you need to really succeed on a grand scale is a message. Stories move clients, and all businesses need one. I can’t tell you how many times we start working for a client, and the employees can’t even boil down what they do into a cohesive short thought. This is critical in driving revenues forward. People typically will respond to the “Who are you and what is your identity” question with, “We provide or do X.” That’s what you provide, not who you are. If you can relay in a short, concise way who you are and how you can help your client, you will build instant rapport and put the odds in your favor of them becoming a client or supporter. This message along with your visual brand identity becomes the foundation from which your business grows. Now go have a coke and a smile....

Print Collateral

The New England Patriots Way. When they zig, you zag, when everyone else has stopped with print collateral, you double down and win. Like a fine tattoo, make it beautiful and mean something.

Like it or not, the New England Patriots are perennial winners? Just how do they do it? They always find a way to do what everyone else isn’t, what nobody else expects, it’s the ripple.

Sure everyone has stopped printing materials to leave with clients in favor of digital counterparts. But what’s really happening? Digital materials are getting buried down in mail folders and lost on cluttered desktops. One thing is clear though, those clients desks are cleaner than they used to be (no more brochures). When they zig, you zag. Now is the perfect time to leave behind a strategically planned, well designed, printed piece with the proper messaging. If it’s beautiful, on quality materials, you will make a great impression and stay top of mind for when the day comes. We have received calls up to two years post drop off from clients who kept our brochure on their desk. Be unique, differentiate yourself, print, shake hands, and answer the phone when it rings.

Marketing Strategy and Planning

You don’t go on vacation without planning where you are headed, and how you are going to get there. Otherwise you just drive around aimlessly. No fun, especially with kids. The same goes for your strategic marketing plan.

Whether there is an official, or unofficial plan, one thing is for sure, you need one. From branding and messaging to targeted inbound marketing and outbound organic sales calling, to community participation, and customer service, all actions taken need to be deliberate, coordinated, and supportive of the main goals set forth in the strategic plan. Far too many organizations, and sadly professional marketing companies as well, focus on tasks in silos. They look at building a website, or creating a brochure, etc as if it were on an island on it’s own. You must integrate the strategy, messaging, and other parts of your business and their initiatives into the fabric of each and every product and service delivery that carries the company’s torch. That includes the people as well. The right hand needs to know about, and support, what the left hand is doing at all times. Bring the team, and the tools together under one unified mission. Create and execute the plan!

We recently launched the complete makeover of laconiamcweek.com and the response and positive feedback we have gotten from motorcycle enthusiasts throughout the country, and from our corporate partners has been overwhelming!

Jennifer Anderson Laconia Motorcycle Week

We are truly grateful to be working with Danconia Media and consider them a highly valued, long-term marketing partner.

Rita P.

Their creative work captures perfectly through pictures, prose and design the residence of New Hampshire’s Governor as a place where Granite Staters can relive the past, discover history and experience New Hampshire’s rich cultural heritage.

Tom Hassan First Gentleman of NH

Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for.

Keely S.

Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool.

K. Sullivan

Hiring Danconia Media has made a world of difference for my business. If you are looking to take your company to the next level, then your search should end here.

Dr. Jan M.

And by the way we are getting super strong web traffic to our website. Love the results.

M.T.

We recently launched the complete makeover of laconiamcweek.com and the response and positive feedback we have gotten from motorcycle enthusiasts throughout the country, and from our corporate partners has been overwhelming!

Jennifer Anderson Laconia Motorcycle Week

We are truly grateful to be working with Danconia Media and consider them a highly valued, long-term marketing partner.

Rita P.

Their creative work captures perfectly through pictures, prose and design the residence of New Hampshire’s Governor as a place where Granite Staters can relive the past, discover history and experience New Hampshire’s rich cultural heritage.

Tom Hassan First Gentleman of NH

Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for.

Keely S.

Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool.

K. Sullivan

Hiring Danconia Media has made a world of difference for my business. If you are looking to take your company to the next level, then your search should end here.

Dr. Jan M.

And by the way we are getting super strong web traffic to our website. Love the results.

M.T.

We recently launched the complete makeover of laconiamcweek.com and the response and positive feedback we have gotten from motorcycle enthusiasts throughout the country, and from our corporate partners has been overwhelming!

Jennifer Anderson Laconia Motorcycle Week

Do the Ton!

Danconia is excited to be working with Ton-Up Clothing.

Visit Ton-Up

Apeiron

The Museum of History and Cultural Preservation

Keystone Management

“Danconia was a wonderful partner to work with. Initially we met to describe what we liked about our old site and what we wanted to improve upon. 6 weeks later, Danconia invited our team to its office to view a rough draft of our new site. It blew our socks off!

The launch of the new site was smooth and seamless. The Danconia Team are true professionals and experts within their respective field. We highly recommend working with Danconia on your next project. We will be customers for life.”

Myles Tarbel, Keystone Management

Mt. Sunapee Duck Drop

"We need to get this site launched! It is just too damn good to not have it out into the world."

“The site is sick!!!!"

Brett Cusick, NorthCape Design/Build, NH Duck Drop

Teach Me Radiology

"Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for."

"Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool."

"Do yourself a favor and make the best possible decision you have ever made for your company. Build your dreams with Danconia Media. I am."

Keely Sullivan, Teach Me Radiology

The Bridges House

“Through pictures, prose, and design, Danconia’s creative work captures the residence of New Hampshire’s governor perfectly—a place where Granite Staters can relive the past, discover history, and experience New Hampshire’s rich cultural heritage.”

Tom Hassan, New Hampshire’s First Gentleman

Our Latest Work

Peniel Environmental

New Englands Fastest Growing Commercial and Residential Water, Fire, Mold, Asbestos and Biohazard Testing, Cleanup, Repair & Restoration Company Wants to Help You!

Visit: www.penielenv.com

Learn More

The groundwork for tomorrow is laid today.

Get a Free Consultation

Danconia is proud to welcome the following new clients to our family!

Castle Builders

Castle Roofing

MRC Restoration

Elite Restoration

JOIN OUR GROWING ROSTER OF SATISFIED CLIENTS

Our Two Locations

Danconia Media

3 Executive Park Drive , Suite 201, Bedford, NH 03110

317 Ault Rd, Suite 200, Signal Mountain TN 37377

About Danconia

At Danconia, we take a sweeping approach to marketing businesses of all types and sizes. As a full-service firm, we’re able to produce online and traditional marketing collateral that delivers a cohesive message that will maximize your brand’s potential.

(603) 217-5583

Email: info@danconia.com

  • Contact Us
  • FAQ
  • Customer Survey
  • Support
  • Terms and Conditions

© Copyright 2021 by Danconia. All Rights Reserved  |

TOP

Notifications