PPC vs. SEO: Which one’s the smarter investment?
It seems that small and medium-sized businesses are finally coming around to the fact that they must invest in Internet marketing if they want to stay competitive. But too many of them dedicate most or all of their resources into Pay-Per-Click (PPC) campaigns that fail to lead to inbound sales leads and wind up costing much more than they generate.
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Danconia Media’s Logo Design Chosen to Mark Putney School’s 75th Anniversary
As part of its 75th anniversary celebrations, Putney School, a private boarding school near Brattleboro, VT, held a competition to find the best logo to mark the occasion. Our logo, pictured right, was the one chosen. The logo was created by Matt Stillwagon, our head graphic designer. The school is planning a variety of festivities celebrating the milestone for this year and 2010.
The school, founded in 1935, has a student population of about 225 and is well regarded nationwide for its progressive approach to education. For more information about Putney School, check out its official web site.
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Does Social Media Marketing Deserve All the Hype?
If you're in marketing, it's hard to go even a few minutes these days without hearing about social media. Some marketers make it out to be the ultimate solution, while others question the point of it all and call it useless. Like most things, the truth lies somewhere in the middle. While social media marketing can be a good way to augment existing branding efforts, it won't do much good on its own.
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Danconia Media to Give Presentation About Web Design and SEO Services at Vermont Event
BRATTLEBORO, Vt., April 3, 2009 � Danconia Media will be giving a presentation about Web site design and Internet marketing at the Wood Website Success forum Saturday, April 4 at the Marlboro College Graduate Center.
Danconia Media representatives will be informing attendees about the current state of digital and search marketing and how even small businesses can prepare themselves for the future. They will be presenting twice: during the morning session between 9 a.m. and noon and the afternoon session between 1 p.m. and 4 p.m. They will be available for one-on-one discussions after the presentations.
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Danconia Media to Give Away Web Site at N.H. Chamber Event
The Web site, which would normally cost upwards of $5,000, will come equipped with a user-friendly content management system that makes it easy for anyone, even those with zero Web editing experience, to modify. The site will also come with a year of free hosting.
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What Your Company’s Web Site Shouldn’t Have
We at Danconia Media see our fair share of web sites every day. Some of them are good, while others are on the embarrassing side. Many times, small and medium-sized businesses recruit amateurs to design their web sites. Sometimes, business owners decide to design their sites themselves using web publishing software. As a result, many of their sites include elements that are likely to turn visitors away by giving them an inaccurate reflection of their professionalism.
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So, Why Should You Hire a Web Design Company?
We run into this all the time: A business owner says he takes the Internet seriously and wants to take full of advantage of the technology. So, what does he do? He decides to pay to have a web site built. Smart move. But who does he hire? His teenage nephew, his sister-in-law, his mother-in-law's stepdaughter, his babysitter's boyfriend, etc. You get the idea.
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Acclinet Corp. Launches Online Server, Workstation and Storage System Support Resource
WEARE, N.H., March 11, 2009 � Acclinet Corp. today announced the launching of a new Web site that makes it easy for owners of aging servers, workstations and storage systems to purchase support plans even if their hardware has been discontinued by manufacturers.
The site �� www.serverservicecenter.com � allows users to purchase service plans for their Sun Microsystems, Hewlett-Packard, IBM, Dell, Fujitsu, EMC and Cisco servers, workstations and storage systems. By taking advantage of the service plans, users can extend the lives of their hardware by years and lower their total cost of ownership considerably.
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How Targeted SEO Can Make All the Difference for Your Business
If you set your mind to it, you could rank your site prominently on major search engines for just about anything you could imagine. Want your site to appear on Page 1 when web surfers type �Britney Spears?� It'd take a while, but it's possible. How about for �United States?� That'd be even harder, but a lot of perseverance could make it happen. How about getting the No. 1 spot on Google for �lamp fire truck computer stop sign chicken noodles?� Anyone could do that, especially since no one's optimizing for it. It doesn't matter, though, because literally no one's searching for it.
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