Stanley Elevator

Overview

Stanley Elevator, New England’s most well-known elevator repair, maintenance, and modernization company, reached out to Danconia Media for a redesign of their website and the implementation of a search engine optimization (SEO) strategy to increase rankings and visibility in Boston and other major cities.

The Challenge

Migration of existing content, and maintaining proper formatting within the new layout, were areas of focus. With so much pre-existing content, it was crucial that the menu systems and organization of the Stanley Elevator website present the information in a clear, concise manner. We had no desire to create a navigational headache for the end-user.

The Solution

We began by migrating all content from Stanley Elevator’s old content management system (CMS) onto a new, user-friendly platform with a streamlined layout to present a powerful, professional appearance. The menu structures were rearranged, recreated to fall in line with our SEO strategy, and within 8 months after launch, overall organic traffic increased over 50%. Not only did traffic dramatically increase, but as Cory Hussey, COO and General Counsel of Stanley Elevator, said, “I have also noticed a major shift in lead quality. Less spam and more geo-correct leads. Good stuff!”

Check out the site at www.stanleyelevator.com.

CATEGORY Content Management System , SEO , Website Design

Successful marketing requires a partner that understands the whole marketing funnel and can integrate each discipline to support one another.

Lose the one trick ponies, gain synergy with Danconia

Stanley Elevator

Overview

The Challenge

The Solution

Mobile Usage is as Ubiquitous as Morning Coffee, Serve Yours Hot!

Web Design

It’s all about conversion to the bottom line, make sure the traffic you bring to your site, turns into gold. This is designs moment to shine.

Web Development

When it comes to your website sometimes all you need is a lead generation tool, but in some cases you need a whole lot more.

Search Engine Optimization (SEO)

The Internet is the world’s largest marketplace, teeming with customers ready to buy, sell them something for goodness sake.

CMS Platforms (Content Management System)

Don’t be shackled to biased vendors that sell you their bill of goods. Expect and demand more. With Danconia, rest assured we have your best interest in mind.

E-commerce

We can’t tell you how many e-commerce sites we’ve rebuilt for clients over the years, but it’s a ton. Don’t fall prey to unqualified, biased developers.

Digital Marketing

Spend wisely, get an unbiased view of your options and see how they can help solve your challenges and reach your organizational goals.

Branding

Your brand is critical to the success of your organization. Boil it down to the emotion behind the transaction, and winning will become a habit. Win Big!

Print Collateral

The New England Patriots Way. When they zig, you zag, when everyone else has stopped with print collateral, you double down and win. Like a fine tattoo, make it beautiful and mean something.

Marketing Strategy and Planning

You don’t go on vacation without planning where you are headed, and how you are going to get there. Otherwise you just drive around aimlessly. No fun, especially with kids. The same goes for your strategic marketing plan.

We are truly grateful to be working with Danconia Media and consider them a highly valued, long-term marketing partner.

Rita P.

Their creative work captures perfectly through pictures, prose and design the residence of New Hampshire’s Governor as a place where Granite Staters can relive the past, discover history and experience New Hampshire’s rich cultural heritage.

Tom Hassan First Gentleman of NH

Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for.

Keely S.

Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool.

K. Sullivan

Hiring Danconia Media has made a world of difference for my business. If you are looking to take your company to the next level, then your search should end here.

Dr. Jan M.

And by the way we are getting super strong web traffic to our website. Love the results.

M.T.

We recently launched the complete makeover of laconiamcweek.com and the response and positive feedback we have gotten from motorcycle enthusiasts throughout the country, and from our corporate partners has been overwhelming!

Jennifer Anderson Laconia Motorcycle Week

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About Danconia

At Danconia, we take a sweeping approach to marketing businesses of all types and sizes. As a full-service firm, we’re able to produce online and traditional marketing collateral that delivers a cohesive message that will maximize your brand’s potential.

(603) 217-5583

Email: info@danconia.com