Sterling Plastic Surgery

Overview

Sterling Plastic Surgery, a leading New Hampshire practice based in Manchester and Bedford, required a new website to reflect the growth the business had seen after two highly successful years implementing Danconia Media’s search engine optimization (SEO) strategy.

The Challenge

The original Sterling Plastic Surgery website was on the Concrete5 platform, and contained a wealth of information about the various procedures Dr. Sterling performs. While migrating to a more user-friendly content management system (CMS), we had to be sure all of our SEO structure and information was also transferred over properly so as to not lose the rankings the site had gained over the previous two years.

The Solution

The new Sterling Plastic Surgery site was semi-custom built on an open-sourced CMS to avoid costly licensing fees and to ensure ease of use so the Sterling staff could add, move, or delete content and photos at will. With much more powerful, built-in SEO capabilities, the new website, upon launch, began ranking better immediately, driving more than double the organic search traffic compared to the same period of time in the previous year. Check out the site at www.sterlingplasticsurgery.com.