logo design – Danconia Media

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Danconia Media’s Logo Design Chosen to Mark Putney School’s 75th Anniversary

Wednesday, 22 April 2009 by admin

putney75th

As part of its 75th anniversary celebrations, Putney School, a private boarding school near Brattleboro, VT, held a competition to find the best logo to mark the occasion. Our logo, pictured right, was the one chosen. The logo was created by Matt Stillwagon, our head graphic designer. The school is planning a variety of festivities celebrating the milestone for this year and 2010.

The school, founded in 1935, has a student population of about 225 and is well regarded nationwide for its progressive approach to education. For more information about Putney School, check out its official web site.

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Mobile Usage is as Ubiquitous as Morning Coffee, Serve Yours Hot!

Some websites garner over 50% of their traffic from mobile devices. In fact, Google has adopted a mobile first mentality when it comes to their search algorithm. But what does being mobile friendly really mean for you? From responsiveness, to mobile interfaces, to true mobile apps, let Danconia help you decipher the options.

Web Design

It’s all about conversion to the bottom line, make sure the traffic you bring to your site, turns into gold. This is designs moment to shine.

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When it comes to your website sometimes all you need is a lead generation tool, but in some cases you need a whole lot more.

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Search Engine Optimization (SEO)

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CMS Platforms (Content Management System)

Don’t be shackled to biased vendors that sell you their bill of goods. Expect and demand more. With Danconia, rest assured we have your best interest in mind.

We’re so tired of hearing about, and seeing clients coming through the door with the wrong platforms for their needs. Over and over, and over again. The rebuilding process is costly and stressful. At Danconia your needs are front and center, we look at your challenges and pick the right platform for the job. Having core competencies in dozens of website platforms allows us an unbiased view of what’s best, not what we are competent in. Being platform agnostic means it’s all about you. We can help you with a solution based on the following platforms and more

Wordpress / Joomla! / Drupal / Concrete5 / CMS Made Simple

E-commerce

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Digital Marketing

Spend wisely, get an unbiased view of your options and see how they can help solve your challenges and reach your organizational goals.

It’s just too complex these days, from Google Adwords, to Facebook Marketing, LinkedIn, Twitter, Pinterest, Instagram and a whole bunch of retargeting options and account based marketing solutions (ABM), you need help just to understand the options let alone managing any of the programs. Exactly what is it you need? With budgets in hand, you need an unbiased view of what each option will return on your investment, is it revenue, is it brand awareness, is it building a long term pipeline, is it helping you become a thought leader in your industry, or is it acting as an SEO boost to help you rank higher in the SERPS. No matter the need, there is definitely a method to the madness and each of the above mentioned companies and providers would tell you their option has a specific need it fills. Let us help you decide on the best path for your investment. Spend wisely.

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Print Collateral

The New England Patriots Way. When they zig, you zag, when everyone else has stopped with print collateral, you double down and win. Like a fine tattoo, make it beautiful and mean something.

Like it or not, the New England Patriots are perennial winners? Just how do they do it? They always find a way to do what everyone else isn’t, what nobody else expects, it’s the ripple.

Sure everyone has stopped printing materials to leave with clients in favor of digital counterparts. But what’s really happening? Digital materials are getting buried down in mail folders and lost on cluttered desktops. One thing is clear though, those clients desks are cleaner than they used to be (no more brochures). When they zig, you zag. Now is the perfect time to leave behind a strategically planned, well designed, printed piece with the proper messaging. If it’s beautiful, on quality materials, you will make a great impression and stay top of mind for when the day comes. We have received calls up to two years post drop off from clients who kept our brochure on their desk. Be unique, differentiate yourself, print, shake hands, and answer the phone when it rings.

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Whether there is an official, or unofficial plan, one thing is for sure, you need one. From branding and messaging to targeted inbound marketing and outbound organic sales calling, to community participation, and customer service, all actions taken need to be deliberate, coordinated, and supportive of the main goals set forth in the strategic plan. Far too many organizations, and sadly professional marketing companies as well, focus on tasks in silos. They look at building a website, or creating a brochure, etc as if it were on an island on it’s own. You must integrate the strategy, messaging, and other parts of your business and their initiatives into the fabric of each and every product and service delivery that carries the company’s torch. That includes the people as well. The right hand needs to know about, and support, what the left hand is doing at all times. Bring the team, and the tools together under one unified mission. Create and execute the plan!

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