Let's pretend you own a business that sells home furniture, and your mission is to dramatically increase the number of couches you unload. You're looking to generate most of your business promoting your company online. How do you do it? Just a little bit a research will tell you that millions of people type the search query �couch� into Google alone every single month, and presumably most of them are at least starting to think about buying one. If you do the search yourself, you'll also find that the keyword phrase is heavily targeted organically and in paid listings by some of the world's biggest companies and organizations.

Now you could invest a lot of money into showing up prominently for that search and, yes, doing so would probably increase your sales figures provided your website is designed well and your products are worthwhile. But if you're looking for a more affordable and quicker way to go about it, you'll go after the terms that have significantly lower search volumes but, when added up, will account for most of your business. Instead of concentrating on a few big terms like �couch,� �couches� and �leather couch,� you could go after more targeted terms like �green sofa couch,� �couch for living room� and �white couch living room� and see a bigger return on your investment.