The Importance of Long-Tail Search Explained
Now you could invest a lot of money into showing up prominently for that search and, yes, doing so would probably increase your sales figures provided your website is designed well and your products are worthwhile. But if you're looking for a more affordable and quicker way to go about it, you'll go after the terms that have significantly lower search volumes but, when added up, will account for most of your business. Instead of concentrating on a few big terms like �couch,� �couches� and �leather couch,� you could go after more targeted terms like �green sofa couch,� �couch for living room� and �white couch living room� and see a bigger return on your investment.
- Published in Blog
Danconia Media Launches Revamped Web Site for Acclinet Corp.
WEARE, N.H., Sept. 25, 2009 � Danconia Media has launched a completely redesigned Web site for Acclinet Corp., an IT hardware company that supplies clients with servers, workstations and storage systems worldwide.
The site, which features more than 10,000 pages of content, is equipped with a robust e-commerce content management system (CMS) that makes it easy for Acclinet employees to update and modify instantly. New products can be added to the site within minutes and updated as specifications change down the line. Very little training is needed to operate the CMS.
Danconia Media designers decided to give the site a clean look to showcase the Sun Microsystems, Hewlett-Packard, IBM, Fujitsu and EMC hardware Acclinet offers to businesses of all sizes. The site features an easy-to-navigate structure that allows visitors to find what they're looking for as quickly as possible. Users can request quotes from any page on the Web site or call Acclinet's toll-free number: (888) 486-4948.
�In general, people who visit Acclinet's site have a good idea of what they're looking for, so we made it a point to minimize distractions,� Matt Stillwagon, Danconia's creative director, said. �They can be well on their way to finding the right system for them within a matter of seconds.�
The site is optimized to rank highly on Google, Bing, Yahoo! and other popular search engines for countless keyword terms. It also features a blog section that will feature news and information of interest to IT professionals.
About Acclinet Corp.
Acclinet Corp., based in New Hampshire, is a reseller of Sun Microsystems, Hewlett-Packard, IBM, Fujitsu, Dell and EMC servers, workstations and storage solutions. Providing services globally, Acclinet is well known for the industry-leading warranties it offers on hardware. For more information about Acclinet, call (888) 486-4948 or visit www.acclinet.com.
About Danconia Media
Danconia Media is a full-service Web design and marketing firm that takes a unique approach to both online and traditional campaigns. Specialties include Web design, search engine optimization, Internet marketing, social media marketing, direct mail, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. For more information, call (603) 217-5583 or visit www.danconia.com.
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- Published in News
Danconia Media Launches Revamped Web Site for Acclinet Corp.
WEARE, N.H., Sept. 25, 2009 � Danconia Media has launched a completely redesigned Web site for Acclinet Corp., an IT hardware company that supplies clients with servers, workstations and storage systems worldwide.
The site, which features more than 10,000 pages of content, is equipped with a robust e-commerce content management system (CMS) that makes it easy for Acclinet employees to update and modify instantly. New products can be added to the site within minutes and updated as specifications change down the line. Very little training is needed to operate the CMS.
Danconia Media designers decided to give the site a clean look to showcase the Sun Microsystems, Hewlett-Packard, IBM, Fujitsu and EMC hardware Acclinet offers to businesses of all sizes. The site features an easy-to-navigate structure that allows visitors to find what they're looking for as quickly as possible. Users can request quotes from any page on the Web site or call Acclinet's toll-free number: (888) 486-4948.
�In general, people who visit Acclinet's site have a good idea of what they're looking for, so we made it a point to minimize distractions,� Matt Stillwagon, Danconia's creative director, said. �They can be well on their way to finding the right system for them within a matter of seconds.�
The site is optimized to rank highly on Google, Bing, Yahoo! and other popular search engines for countless keyword terms. It also features a blog section that will feature news and information of interest to IT professionals.
About Acclinet Corp.
Acclinet Corp., based in New Hampshire, is a reseller of Sun Microsystems, Hewlett-Packard, IBM, Fujitsu, Dell and EMC servers, workstations and storage solutions. Providing services globally, Acclinet is well known for the industry-leading warranties it offers on hardware. For more information about Acclinet, call (888) 486-4948 or visit www.acclinet.com.
About Danconia Media
Danconia Media is a full-service Web design and marketing firm that takes a unique approach to both online and traditional campaigns. Specialties include Web design, search engine optimization, Internet marketing, social media marketing, direct mail, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. For more information, call (603) 217-5583 or visit www.danconia.com.
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- Published in News
It’s not all about Google: Why focusing on only one search engine could hurt your business
The news that Microsoft and Yahoo! plan to join forces to compete with Google makes it clear that SEOs can no longer concentrate on obtaining high rankings on just one search engine. Google has long dominated the search marketplace, but there are still other search engines that, if you properly optimize for them, will drive relevant traffic to your site. And while Google may be on top now, the company is only a decade old and there's no telling what the future holds for it. It probably won't happen tomorrow, but consumers may very well jump ship if Microsoft/Yahoo! develops a superior product. The latest statistics from Hitwise, an Experian company that tracks Internet traffic, show that Google's marketshare is at 71.42 percent, far ahead of Yahoo!'s 17.18 percent, Bing's 8 percent and Ask's 2.47 percent. When Microsoft's Bing becomes Yahoo!'s default search engine, the two companies will presumably have roughly 25 percent of the marketshare. Obviously, ignoring a quarter of the market is not a wise business decision, especially when there's evidence that its gaining headway. So far, Microsoft has done a good job at piquing the public's curiosity about Bing, and SEOs have praised the relevancy of its results.
- Published in Blog
