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Danconia Media

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Successful marketing requires a partner that understands the whole marketing funnel and can integrate each discipline to support one another.

Lose the one trick ponies, gain synergy with Danconia

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Joomla vs. WordPress: Why Not Both?

Wednesday, 01 June 2011 by admin

Joomla! and WordPress are two of the world's most popular content management platforms. When businesses and organizations redesign their websites, they often have trouble deciding between the two systems, both of which have millions of users. Since they're both open-source and free, cost is not the deciding factor. If you're building a traditional website with a blog or social networking component, you may want to use Joomla! and WordPress together.

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Open-Source vs. Proprietary CMS: Which Makes More Sense?

Tuesday, 03 May 2011 by admin

Content management systems (CMS) have become standard in recent years for companies that need to keep their websites updated. There are countless CMS's available. Some of them are free, while others carry licensing fees that are oftentimes thousands of dollars per year. Many have free basic versions for small and mid-sized websites and premium editions for enterprise-class sites.

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Danconia Media in the New Hampshire Union Leader

Thursday, 30 December 2010 by admin

Danconia Media was featured in the New Hampshire Union Leader, the Granite State's largest newspaper, on December 30 as a result of the website we donated to the New Hampshire American Legion Riders. Check out the article below!

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Does Your Children’s Nonprofit Need a Donated Website?

Tuesday, 14 December 2010 by admin

This holiday season, Danconia Media is giving back by donating a free website to one nonprofit or charity organization whose goal is to help children. We are giving away a web development package that would normally sell for tens of thousands of dollars to help a deserving organization better promote its cause. As part of the package, the chosen organization will receive:

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Joomla! 1.6 Beta Version Released

Wednesday, 08 September 2010 by admin

Yesterday, the Joomla Project released the beta 9 version of Joomla 1.6. Version 8 was released on August 23, and about 70 bugs in it have been resolved in the latest release. The community expects Joomla 1.6 beta 10 to be released on September 20.

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Make Your Data Come to Life with FusionCharts

Monday, 30 August 2010 by admin

If you have data to showcase, it can be quite challenging to capture your viewers' attention. Few things make people's eyes glaze over faster than traditional charts. One way to display data in a more exciting way is by using FusionCharts, which use Flash animation to make data lively.

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Save Yourself a Headache: Purchase Your Own Domain Name

Wednesday, 25 August 2010 by admin

frustratedguy

When you're dealing with an outside firm for your web work, it's very important that you maintain ownership of your domain. If you plan to launch a website and don't yet have the domain, buy it on your own before contracting with a web development company. In a perfect world, this wouldn't be an issue, but contractual relationships can turn sour and not having control over your domain could seriously hinder your business's progress.

Purchasing your own domain name couldn't be much easier. There are a wide variety of sites � including GoDaddy, NameCheap, Network Solutions and Yahoo! Domains � where you can purchase the domains within minutes using your credit card. Pricing varies, but it's usually in the $10 range. You can purchase ownership for several years at a time or be charged a small amount annually. Domain ownership is not the same as hosting.

While the purchasing process is simple, finding a decent domain that's available can be quite frustrating. For some of our clients, we research domains and then recommend they buy them on their own so they can be sure they'll maintain control no matter what. If a firm has a problem with this approach, you really have to wonder whether it's wise to do business with them.

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A Wise Investment: A CMS to Maintain Your Site

Thursday, 12 August 2010 by admin

Today, very few businesses can get away with having a static site that never gets updated. If you want your website to generate revenue, rather than just look pretty, it's essential that yours is able to be easily updated. You can pay a firm by the hour or on retainer to do the updates for you, but the easier, and more economical, way to go about it is to invest in a content management system (CMS), which can be used by novices to add, modify and remove content.

Why is keeping your site updated so important?

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How Important Is Your Website’s Homepage?

Wednesday, 21 April 2010 by admin

It used to be that the most work was dedicated to perfecting a site's homepage because, presumably, that would be the place visitors would see first. As Internet users become more sophisticated, they're bypassing sites' main pages in favor of getting the information they're seeking from landing pages. And instead of searching for general terms on Google, Yahoo! and Bing, they're getting much more specific, finding what they're seeking sooner.

CMS Wire cites statistics showing that show that the percentage of a large research website's page views being on the home page has been declining steadily since 2003: 39 percent in 2003, 19 percent in 2009 and, during one month in 2010, just over 2 percent. A technology website, according to CMS Wire, �had roughly 10 percent of page views for the homepage in 2008, and by 2010 it was down to 5 percent.�

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Mobile Usage is as Ubiquitous as Morning Coffee, Serve Yours Hot!

Some websites garner over 50% of their traffic from mobile devices. In fact, Google has adopted a mobile first mentality when it comes to their search algorithm. But what does being mobile friendly really mean for you? From responsiveness, to mobile interfaces, to true mobile apps, let Danconia help you decipher the options.

  • Web Design
  • Web Development
  • Search Engine Optimization (SEO)
  • CMS Platforms (Content Management Systems)
  • E-commerce
  • Digital Marketing
  • Branding
  • Print Collateral
  • Marketing Strategy and Planning

Web Design

It’s all about conversion to the bottom line, make sure the traffic you bring to your site, turns into gold. This is designs moment to shine.

With only seconds to create rapport with a website visitor and have the opportunity to earn their trust and their business, your design and messaging must to be spot on. Put the odds in your favor, design like mad and say what you mean to say.  Put the experience of a true marketing partner to work for you. Don’t settle for web design firms, or digital marketing shops, you deserve a full service experience enabling your business to thrive, not just tick off a few boxes on the todo list. From CMS platforms like Wordpress, Joomla!, Drupal, Concrete5, CMS Made Simple and dozens of others, we can create and deliver exactly what you need to make your business grow.

Web Development

When it comes to your website sometimes all you need is a lead generation tool, but in some cases you need a whole lot more.

From custom job boards, to complex web applications such as booking and ticketing systems, interactive web features, social software and data distribution systems, you need experienced developers that are constantly refining their trade. At Danconia we develop on a myriad of languages from PHP, Python, .Net, C, C++, Java, Ruby, and .node to name just a few. Every challenge has a solution, and once again, being solution driven as opposed to talent driven, you are assured the right recommendation for the task at hand.

Search Engine Optimization (SEO)

The Internet is the world’s largest marketplace, teeming with customers ready to buy, sell them something for goodness sake.

SEO is dead, at least as everyone knew it. Now it’s all about the conversation, the one you need to have with your customers, only now it gets translated through Google. Rank high and dominate the conversation. Today’s SEO has evolved a great deal because it had to in order to keep pace with Google’s algorithm, call Danconia today and educate yourself on the nuances of success. Knowledge is power, crush the competition!

CMS Platforms (Content Management System)

Don’t be shackled to biased vendors that sell you their bill of goods. Expect and demand more. With Danconia, rest assured we have your best interest in mind.

We’re so tired of hearing about, and seeing clients coming through the door with the wrong platforms for their needs. Over and over, and over again. The rebuilding process is costly and stressful. At Danconia your needs are front and center, we look at your challenges and pick the right platform for the job. Having core competencies in dozens of website platforms allows us an unbiased view of what’s best, not what we are competent in. Being platform agnostic means it’s all about you. We can help you with a solution based on the following platforms and more

Wordpress / Joomla! / Drupal / Concrete5 / CMS Made Simple

E-commerce

We can’t tell you how many e-commerce sites we’ve rebuilt for clients over the years, but it’s a ton. Don’t fall prey to unqualified, biased developers.

The most challenging of sites to build are the e-commerce ones. Sure if you have a simple product line with no bundling, special shipping challenges, or interfacing into accounting systems or CRM’s, it can be a smooth process. Just a single need outside of “standard” and you might be looking at custom work. Knowing that upfront is key to saving lots of trouble, aggravation, money and time. But how do you know? Call us. We will help you understand the ins and outs of each platform as it pertains to your situation. Due diligence will go a long way to having a great finished product. The magic words are “platform agnostic”. We estimate over 90% of the projects we get handed have been improperly specified to the wrong platform from the outset, and that’s because companies push what they know best. Deficient skillsets become especially visible in the solution recommendations, and final working product. Having a platform agnostic developer is key to your success.

Magento / Magento 2 / WooCommerce / Drupal Commerce / Virtuemart / Big Commerce / Shopify / Zencart / Others

Digital Marketing

Spend wisely, get an unbiased view of your options and see how they can help solve your challenges and reach your organizational goals.

It’s just too complex these days, from Google Adwords, to Facebook Marketing, LinkedIn, Twitter, Pinterest, Instagram and a whole bunch of retargeting options and account based marketing solutions (ABM), you need help just to understand the options let alone managing any of the programs. Exactly what is it you need? With budgets in hand, you need an unbiased view of what each option will return on your investment, is it revenue, is it brand awareness, is it building a long term pipeline, is it helping you become a thought leader in your industry, or is it acting as an SEO boost to help you rank higher in the SERPS. No matter the need, there is definitely a method to the madness and each of the above mentioned companies and providers would tell you their option has a specific need it fills. Let us help you decide on the best path for your investment. Spend wisely.

Branding

Your brand is critical to the success of your organization. Boil it down to the emotion behind the transaction, and winning will become a habit. Win Big!

Increased revenue can come from greater exposure, but that, in and of itself, won’t drive sales to great heights. What you need to really succeed on a grand scale is a message. Stories move clients, and all businesses need one. I can’t tell you how many times we start working for a client, and the employees can’t even boil down what they do into a cohesive short thought. This is critical in driving revenues forward. People typically will respond to the “Who are you and what is your identity” question with, “We provide or do X.” That’s what you provide, not who you are. If you can relay in a short, concise way who you are and how you can help your client, you will build instant rapport and put the odds in your favor of them becoming a client or supporter. This message along with your visual brand identity becomes the foundation from which your business grows. Now go have a coke and a smile....

Print Collateral

The New England Patriots Way. When they zig, you zag, when everyone else has stopped with print collateral, you double down and win. Like a fine tattoo, make it beautiful and mean something.

Like it or not, the New England Patriots are perennial winners? Just how do they do it? They always find a way to do what everyone else isn’t, what nobody else expects, it’s the ripple.

Sure everyone has stopped printing materials to leave with clients in favor of digital counterparts. But what’s really happening? Digital materials are getting buried down in mail folders and lost on cluttered desktops. One thing is clear though, those clients desks are cleaner than they used to be (no more brochures). When they zig, you zag. Now is the perfect time to leave behind a strategically planned, well designed, printed piece with the proper messaging. If it’s beautiful, on quality materials, you will make a great impression and stay top of mind for when the day comes. We have received calls up to two years post drop off from clients who kept our brochure on their desk. Be unique, differentiate yourself, print, shake hands, and answer the phone when it rings.

Marketing Strategy and Planning

You don’t go on vacation without planning where you are headed, and how you are going to get there. Otherwise you just drive around aimlessly. No fun, especially with kids. The same goes for your strategic marketing plan.

Whether there is an official, or unofficial plan, one thing is for sure, you need one. From branding and messaging to targeted inbound marketing and outbound organic sales calling, to community participation, and customer service, all actions taken need to be deliberate, coordinated, and supportive of the main goals set forth in the strategic plan. Far too many organizations, and sadly professional marketing companies as well, focus on tasks in silos. They look at building a website, or creating a brochure, etc as if it were on an island on it’s own. You must integrate the strategy, messaging, and other parts of your business and their initiatives into the fabric of each and every product and service delivery that carries the company’s torch. That includes the people as well. The right hand needs to know about, and support, what the left hand is doing at all times. Bring the team, and the tools together under one unified mission. Create and execute the plan!

We are truly grateful to be working with Danconia Media and consider them a highly valued, long-term marketing partner.

Rita P.

Their creative work captures perfectly through pictures, prose and design the residence of New Hampshire’s Governor as a place where Granite Staters can relive the past, discover history and experience New Hampshire’s rich cultural heritage.

Tom Hassan First Gentleman of NH

Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for.

Keely S.

Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool.

K. Sullivan

Hiring Danconia Media has made a world of difference for my business. If you are looking to take your company to the next level, then your search should end here.

Dr. Jan M.

And by the way we are getting super strong web traffic to our website. Love the results.

M.T.

We recently launched the complete makeover of laconiamcweek.com and the response and positive feedback we have gotten from motorcycle enthusiasts throughout the country, and from our corporate partners has been overwhelming!

Jennifer Anderson Laconia Motorcycle Week

Do the Ton!

Danconia is excited to be working with Ton-Up Clothing.

Visit Ton-Up

Apeiron

The Museum of History and Cultural Preservation

Keystone Management

“Danconia was a wonderful partner to work with. Initially we met to describe what we liked about our old site and what we wanted to improve upon. 6 weeks later, Danconia invited our team to its office to view a rough draft of our new site. It blew our socks off!

The launch of the new site was smooth and seamless. The Danconia Team are true professionals and experts within their respective field. We highly recommend working with Danconia on your next project. We will be customers for life.”

Myles Tarbel, Keystone Management

Mt. Sunapee Duck Drop

"We need to get this site launched! It is just too damn good to not have it out into the world."

“The site is sick!!!!"

Brett Cusick, NorthCape Design/Build, NH Duck Drop

Teach Me Radiology

"Should this company take you on as a client, you are not only getting a media company, you are getting a partner. And that’s what it is all about. These guys genuinely want to see you succeed. This is what they live for."

"Their troubleshooting skills are unparalleled, their work ethic is to be admired and their skillset is rock solid. And as for their graphic artist, well he just so happens to be the King of Cool."

"Do yourself a favor and make the best possible decision you have ever made for your company. Build your dreams with Danconia Media. I am."

Keely Sullivan, Teach Me Radiology

The Bridges House

“Through pictures, prose, and design, Danconia’s creative work captures the residence of New Hampshire’s governor perfectly—a place where Granite Staters can relive the past, discover history, and experience New Hampshire’s rich cultural heritage.”

Tom Hassan, New Hampshire’s First Gentleman

Our Latest Work

Peniel Environmental

New Englands Fastest Growing Commercial and Residential Water, Fire, Mold, Asbestos and Biohazard Testing, Cleanup, Repair & Restoration Company Wants to Help You!

Visit: www.penielenv.com

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Our Two Locations

Danconia Media

3 Executive Park Drive , Suite 201, Bedford, NH 03110

317 Ault Rd, Suite 200, Signal Mountain TN 37377

About Danconia

At Danconia, we take a sweeping approach to marketing businesses of all types and sizes. As a full-service firm, we’re able to produce online and traditional marketing collateral that delivers a cohesive message that will maximize your brand’s potential.

(603) 217-5583

Email: info@danconia.com

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